• Columbia - Marketing Com
  • Columbia, MD, USA
  • Full Time

Reports to: Director ofMarketing Communications

Location: Columbia, MD

Position Summary:

The Digital Marketing Specialist will be responsible for Ambu's day-to-day digital marketing activities and initiatives including, but not limited to, website management, email marketing, lead generation, Search Engine Optimization (SEO), and social media, to name a few. Through collaboration with the rest of the digital marketing and communications teams, this position will examine the digital user journey and think through when, where, and what messages will enhance the user experience, while supporting Ambu's business objectives in generating new customers. Overall, the Digital Marketing Specialist will be responsible for supporting continuous growth with digital marketing campaigns and optimization efforts.

Essential Functions and Responsibilities:

  • Manage the coordination of data collection, digital analytics, reporting, insights and action items definition across all digital channels and customer buying journeys.
  • Function as a key contributor to the Digital Marketing and E-Commerce teams to ensure consistent operation, best practices and governance
  • Identify and create needed data points to measure Key Performance Indicators (KPIs) for different marketing channels and recommend optimizations
  • Provide upper management with strategic insights and analysis of trends, user case studies and customer feedback of the digital marketing campaigns on a regular basis
  • Understand digital marketing metrics such as CPM/CPC, CTR, ROI among different campaigns and multi-channels
  • Capability to set-up reporting dashboards and/or excel spreadsheets and construct monthly, quarterly, and yearly PowerPoint presentations for leadership teams
  • Ability to implement best practices for proper tagging and campaign pixels among new pages on the website
  • Conduct analysis about multi-channel campaign performance and recommend testing strategies to optimize their results
  • Define and apply marketing attribution models (last/first-touch, multi-touch, etc.)
  • Support the Digital Marketing team, E-Commerce team, site operations, sales group, and others, with analytics and presentations as requested
  • Execute the digital marketing strategy including owned, paid, and earned media to improve awareness, engagement, and leads
  • Manage digital advertising efforts, including pay-per-click, banner advertising, retargeting, etc.
  • Manage social media profile presence
  • Work with Corporate team to develop and implement US SEO and organic search strategy
  • Work closely with the CRM Database Specialist to grow customer database/visibility through targeted digital strategies (e.g. LinkedIn, webinars, PPC, etc.)
  • Support the Marketing Communications team with email marketing efforts to drive effectiveness of campaigns and localization for specific opportunities
  • Monitor, assess, and report on digital marketing activities performance

 Qualifications / Education:

  • Bachelor's degree from four-year college or university
  • Minimum of 3 years of experience with Digital or E-Commerce analytics
  • Ability to manipulate and summarize large data sets from multiple digital marketing campaign sources
  • Prior experience with Adobe Analytics, Google Ads, Facebook Ads, LinkedIn Ads and/or other programmatic ad platforms
  • Ability to set-up of reporting dashboards and/or excel spreadsheets and construct monthly, quarterly, and yearly PowerPoint presentations for leadership teams
  • Required knowledge of latest digital marketing trends, suite of vendor/technology solutions/options is required
  • Familiarity with digital marketing concepts and digital content creation.
  • Excellent verbal and written communications skills accompanied by a strong business and technical background, business operations, process improvement, and change impact
  • Self-motivated with the ability to work on multiple projects
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