• Baltimore - Marketing - 74
  • Columbia, MD, USA
  • Full Time

Reports To: Director of Marketing, Visualization

Location: Columbia, MD

Position Summary: The Senior Market Manager will help to lead Ambu's aScope™ single-use endoscope portfolio for the Interventional Pulmonology space within the Visualization Marketing Team. He/she will be responsible for developing and executing product and market strategies to build brand value, optimize sales, and ensure profitability of the product line while growing market share. This position is well suited for a strategic-thinking, analytical, self-directed, and energetic leader with a proven entrepreneurial skillset to drive growth and successfully launch products within a medical device market segment.

Essential Functions and Responsibilities:

  • Develop product and market strategies as input to Ambu's Marketing plan
  • Continuously monitor product area progress – including financial performance, key objective achievements, competitive landscape, and KPIs - and provide monthly business reviews to Director of Marketing
  • Use business intelligence skills to evaluate market trends and develop segment penetration opportunities and targets
  • Analyze and develop optimal market positioning and pricing
  • Develop business cases for investment in Marketing activities and new product development
  • Establish market communication plan for product areas to ensure product and marketing messaging throughout all communication platforms
  • Manage Ambu's brand and ensure brand consistency in product design and Marketing communications, including trade shows
  • Develop sales support tools targeting all key stake holders for the product area
  • Develop KOL relationships, advisory boards, and communications with Societies and Associations
  • Collaborate with sales management to evaluate and validate effectiveness of Marketing strategies and programs
  • Evaluate the attractiveness of growth opportunities to expand the portfolio, improve business health, and strengthen overall market position
  • Evaluate product portfolio gaps and conduct customer, clinical, and market research to guide innovation projects and work with R&D through the development process
  • Develop education and training programs for sales force and end users, as needed
  • Plan and manage new product launches to achieve high-impact commercialization goals
  • Ensure that budget targets are being met
  • Provide input to supply chain for inventory forecasts
  • Facilitate and coordinate collaboration across geographies and cross-functional teams to build internal support, report on business progress, and accomplish business goals and objectives
  • Up to 40% travel related to tradeshows/conferences and customer visits in conjunction with local representatives
  • Additional ad hoc duties, as needed
  • Present business status and key activity reports at routine marketing meetings and business reviews 

Performance Criteria:

  • Develop product and market strategies to optimize sales and profitability of product lines, in accordance with Marketing plan
  • Execute market strategies to achieve product line revenue, contribution, and market share targets
  • Develop a clear positioning and pricing strategy
  • Provide efficient training and effective support tools to the sales team
  • Identify growth segments and opportunities
  • Develop and launch new products and solutions
  • Collaborate with Marketing team, cross-functional and multi-national team members
  • Conduct business and maintain relationships according to Ambu's standards and values

 Qualifications /Experience:

  • Bachelor's degree in Marketing or related field, MBA preferred
  • Minimum of 8-10 years of experience in Healthcare Marketing, preferably in Medical Devices
  • Experience in interventional pulmonology and/or endoscopy highly preferred
  • Demonstrated strong work ethic and initiative
  • Proven ability to manage large workflow and multiple projects at one time
  • Effectively build and maintain relationships with peers and colleagues across organizational levels and with the executive team
  • Experience with design, evaluation, validation of marketing strategies and programs
  • Consistently and effectively brings ideas, proposals and business cases forward for consideration
  • Expertise with Microsoft Office, especially PowerPoint and Excel
  • Experience with new product development and launches
  • Analytical and budgetary experience
  • Strong ability to comprehend and analyze complex problems for business strategy
  • Experience supporting a direct sales force
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